NECTAR
LIVING IS BETTER TOGETHER
CRAFTED WITH CARE
Crafted with care and attention to detail, Nectar is a honey syrup for home bartenders, mixologists, and chefs seeking to create unforgettable flavour combinations. Focused on flavours from beautiful British Columbia, there’s no doubt you’d want to place one of these bottles in your bar. But how can storytelling take the brand to the next level?
The HIVE LIFE
Like a great cocktail or delicious dish, the hive is more than the sum of its parts. And like the bees, we tend to agree—the sweetest things in life are made together. Because great food and drink are at the centre of social gatherings, focusing Nectar's message on coming together made a lot of sense. But because this unique product is so versatile, be it with food, alcohol, or non-alcoholic drinks, Nectar can espouse a more radical message about community. It's not enough to be together, no—Nectar invites its customers to "join the hive life" and lean into deeper collaboration and community. Nectar isn't just about being together—it's about living together.
CRAFTSMANSHIP
The team at Nectar skillfully blends wildflower honey with the complex indigenous flavours of British Columbia to make something uniquely versatile. Our design choices for the identity and packaging further reinforce the critical value of craftsmanship while maintaining a bright, friendly energy that maintains approachability. Fitting choices for a brand like Nectar, which values community and inclusivity.
HAND MADE
Working with illustration and motion is another way to root Nectar in its approachability and craft. The illustration style and packaging design are clean and confident for shelf presence, but adding some considered imperfections to the motion design enhances another side of the brand. Nectar is so good because of the people who make this delicious product by hand.
