DJ performing in a dimly lit club with a crowd dancing, highlighted by the bold red-orange Sigil logo in the centre.

SIGIL

SUSTAINABLE RAVEWEAR

RAVE WELL

Sigil is a sustainable rave wear brand committed to quality rave gear and the culture and community it serves. In today's social landscape, raving importantly shifts the focus from the intensity of our world to a more present and fluid state of enjoyment, self-reflection, and letting go. While Sigil's mission is to catalyze change in ravers, offering a sustainable alternative to the fast fashion brands in the space, it also appeals to an aesthetic and functionally concerned target market.

Mannequin displaying a dark scarf with the red-orange Sigil logo and patterns, highlighting the brand's high-end ravewear aesthetic.Close-up of a metallic zipper pull engraved with the Sigil logo on a red-orange fabric background, showcasing the brand's attention to detail.
Sigil-branded mobile unit with bold red-orange graphics and logo, designed for high-end ravewear events, featuring an open service window and sleek design.

MOBILE TESTING

Searching for strategic behavioural opportunities to communicate brand values is always vital to brand building. For Sigil, that opportunity came about as a fully outfitted and branded mobile drug testing unit. Why stop at sustainable rave wear when the brand can refocus profits toward supporting the safety of its community in action? For many, drug use is undeniably an integral aspect of the rave experience. As long as this persists as part of rave culture, Sigil can align with its audience's values and help keep its community safe.

Close-up of a Sigil clothing tag with the red-orange logo on a black background, attached to textured teal and blue fabric, showcasing the brand's attention to detail.Repeating pattern of the Sigil logo in bold red-orange on a dark background, used for the brand's ravewear clothing and collateral designs.

REPAIR PROGRAM

Another consideration for Sigil was its multifaceted repair program. By its nature, Raving strains the materials used to craft even the highest quality gear. To combat this, Sigil supports its customers through a mail-in repair program where old, damaged clothing sections are cut away and replaced with new ones. Repairing gear over time means that each piece gradually becomes more and more unique. As such, the identity for Sigil, while remaining distinctive and recognizable, also needed to be subtle and modular enough in design applications to integrate seamlessly with changing materials, colours, and textures.

Two Sigil branded sling bags; the top bag features a beige and red-orange design with the Sigil logo, and the bottom bag has a dark grey and red-orange logo pattern.

Colour choice was another critical consideration that allowed us to communicate the organization's values. Sigil passionately fights for the betterment of the community it serves. The colour palette reflects this commitment by pulling the energy and atmosphere of a long night of raving into key components across the brand—the intensity of the red stands for Sigil's aggressive dedication to ravers worldwide.

TRUE COLOURS

Sigil shopping bag in dark grey with bold red-orange logo repeated on both sides, designed to reflect the high-end ravewear brand's aesthetic.Sigil clothing tags with the red-orange logo on a white tag and product details on a dark grey tag.
Various stills from the Sigil online experience, showcasing the brand's high-end ravewear collections, vibrant visuals, and red-orange branding elements on the website.
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